BASKIN Essential’s health and wellness brand with CBD & THC products was in desperate need of rebranding from the ground up. BASKIN wanted a more fresh and care free initiative to reach new demographics per each product in the line. I did endless studies to create the right look and feel for each product within the BASKIN family while creating a new brand guidelines. Simultaneously, I worked with vendors to choose out a sleeker and more sustainable package design, designed new display units, and created new marketing materials. We were able to launch the new and improved BASKIN using the “GOOD FEELS” agenda which emphasizes the need to embrace life and enjoy each moment… BASKIN utilized my marketing materials to host various events including group messages, yoga events, meditations and more. From ideation, logo design, color schemes, type treatments, brand guidelines, layouts, catalog design, banners, POS material, photography, email marketing and website design (pretty much everything under the sun) I was able to recreate BASKIN Essentials with a more elevated, sleek, diverse and communicative.